Al Ries,Laura Ries: The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand


Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Spy Dog Teacher's Pet by Andrew Cope is part of the brilliant Spy Dog series about the loveable Lara - Spy Dog extroadinaire! HERE COMES LARA - THE SPY DOG WHO GROWLS IN THE FACE OF DANGER! Sophie's new teacher The Survey of Adult & Continuing Education Programs in Higher Education free ebook is having some bad luck - first his house is broken into, and then the school! But this is a robbery with a difference - the thieves don't steal anything! Super Spy Dog LARA has an A* in catching criminals ...Can she solve the mystery of the break-ins before the baddies strike again? With pups Spud and Star by her side, it's LARA to the rescue ...***Fun, exciting books for boys and girls aged 7+*** 'We love Lara! ****' - Kraze Club 'An imaginative, creative feast' - Radio Times Andrew Cope was born in Derby in 1966. He is a teacher, writer and a huge fan of Derby County football club. He really does have a dog called Lara who has one sticky-up ear and came from the RSPCA, but he's not sure if she is actually a highly trained secret agent. Andrew lives with his wife and two children. This is his first book.
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Author: Al Ries,Laura Ries
Number of Pages: 272 pages
Published Date: 17 Sep 2002
Publisher: HarperCollins Publishers Inc
Publication Country: New York, United States
Language: English
ISBN: 9780060007737
Download Link: Click Here
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